China's Number 1 (and first major) shopping street (3.4-miles long). One of the world's busiest shopping streets. Starts at the Bund in the east and ends at Jingan Temple in the west. After the Opium War (1839-1842), Shanghai became a treaty port. Nanjing Road was first the British Concession, then the International Settlement. Importing large quantities of foreign goods. Today there are over 600 businesses from to KFC to Tiffany and about 100 traditional stores and specialty shops (silk goods, jade, embroidery etc). Also open-air bars, abstract sculptures, street musicians etc. A popular place to celebrate important festivals (Chinese New Year, the Spring Festival etc).